Jayde I. Powell Named Finalist for Ragan’s PR Daily Awards: Social Media Professional of the Year
Jayde hosted Ragan’s social media conference in Orlando in 2025
We did it, Joe! I’m proud to share that I was named a finalist for Ragan’s 2025 PR Daily Awards in the Social Media Professional of the Year category.
The PR Daily Awards, presented by Ragan and PR Daily, recognize outstanding work across public relations, communications, marketing, and digital strategy. Finalists are selected from a highly competitive pool and evaluated by industry professionals based on strategy, creativity, and measurable impact. Being named a finalist is a meaningful milestone and a reflection of the work I do through Em Dash Co.
Why This Recognition Matters
Social media marketing requires more than consistency or clever content. It demands intentional strategy, cultural awareness, and a clear understanding of how social supports broader business goals. This finalist recognition reflects the approach I bring to every client partnership:
Strategy grounded in purpose and outcomes, not vanity metrics
Creative direction that balances cultural relevance with brand integrity
Social storytelling that resonates with audiences while supporting real business needs
The Social Media Professional of the Year category highlights practitioners who use social as a strategic tool—not just a distribution channel—and I’m honored to be recognized among that group.
What This Means for Agency and Brand Partners
At Em Dash Co, I work with agencies and brands looking for a strategic social partner who understands both the creative and operational sides of the work.
My role often includes:
Translating brand objectives into actionable social strategies
Developing creative concepts that align with audience behavior and platform nuance
Supporting agencies as an extension of their internal teams
Keeping strategies practical, flexible, and results-driven
This finalist nomination reinforces the value of that approach and the impact thoughtful social strategy can have when it’s done well.
Looking Ahead
While winners will be announced separately, being named a finalist by PR Daily is an acknowledgment I’m grateful for. It’s also motivation to continue building smart, culturally relevant social strategies for the agencies and brands I partner with.
