I never liked scary movies growing up, and I still don’t, but I must say there’s something quite thrilling about ideating fun experiences for horror film fans.

While working with Worthi as a creative strategist, I supported the team in ideating concepts for activations across social, influencer, and experiential for the release of Sony’s Until Dawn film. Two of my favorite concepts included an influencer “survival kit” with the nefariously-themed goods like Liquid Death’s Grim Leafer Iced Tea and LesserEvil Popcorn, as well as a giant hourglass in Times Square counting down the days until the film’s release. Did I see the movie? No, but these concepts really made me want to, and you know what? I love that for me.