As someone who summered in Queens, New York, from the age of one, I am very familiar with the global icon that is the yellow, Timberland boot, and while I don’t own a pair of my own, working with the brand gave me an up-close opportunity to learn the ins and outs of what makes the over 70-year old brand so iconic.

I worked as the lead global senior social media strategist at Six Degrees on the Timberland account, overseeing the rollout of over 8 global product launches and campaigns across the brand’s social channels. Of all, my favorite was rolling out the 2024 Holiday Campaign, focused on sharing the joy of Timberland with the icon in your life.