You know you’ve been working in social for too long when you watch a show and think—this moment between these characters would really pop off as a meme.

Luckily, for me, this kind of thinking provided me with an opportunity to work on Hulu’s Onxy Collective brand. I teamed up with Worthi to develop and write copy for content concepts for the brand’s social media channels, selecting scenes from Onyx’s library of shows and films that spotlight stories from creators of color and other underrepresented voices and their experiences. From Reasonable Doubt to Black Twitter: A People’s History, and from How To Die Alone to The Hair Tales, my focus was getting into the minds of fans and first-time watchers, and highlighting moments that felt relatable and entertaining to them.

Did I have to watch a lot of TV to do this? Yes. Was it worth it? Well, duh.