Tacos, burritos, and cheese dip… oh my.

I worked with the team at Vert (now Croud) to ideate and create TikTok content for Willy’s Mexicana Grill, an Atlanta-based restaurant chain offering some of the city’s favorite Mexican food.

Our focus was to showcase the freshness of the menu by shooting behind-the-scenes footage and tapping into foodie culture and trends on TikTok, all while showing local love to fans of the brand.

This led to brand moments where I got to channel my inner Kardashian (re: salad shaking) and wrap myself in a burrito blanket.