Those monthly shipments of smoothies still live rent-free in my mind.

I worked with Splendid Spoon—a plant-based meal delivery service making delicious, ready-made food to fuel their customers.

I was responsible for ideating and producing content for TikTok. The approach? Creating relatable content with the “conscious careerist” in mind—someone who has a busy lifestyle because of work but still wants to make healthy choices.

Because the audience profile aligned so well with my personal lifestyle, it wasn’t hard for me to channel my inner corporate girlie and showcase why Splendid Spoon was a healthy, convenient option to consider.