Getting paid to watch TV? Sign me up immediately.

I worked with the team at HSTL Productions to support Netflix in ideating social media concepts for their season two rollout of The Upshaws—a comedy series about a working-class Black family in Indiana, starring Mike Epps, Kim Fields, and Wanda Sykes.

For this project, I was focused on content ideation for Netflix’s brand social channels to make. My approach was to take the moments from the show that felt the most relatable to their audiences (i.e., @strongblacklead, @most, @netflixfamily, etc.) and ideate them into shareable content that not only got fans of the show excited about season two but also kept their online community engaged as they binge-watched.