In West Philadelphia, born and raised, on the playground is where I spent most of my days… just kidding. This is not the Bel-Air you know.

Bel-Air is a modern, more dramatic reimagination of the classic, beloved sitcom The Fresh Prince of Bel-Air. I worked with the team at Worthi to build out a content creator and influencer campaign strategy for its season two rollout on Peacock.

Our mission was to ideate content concepts for Peacock to deploy in partnership with credible, high-reach influencers and creators who could engage existing fans of the show and entice new audiences to tune in. This campaign was brought to life through a series of influencer and creator activations across TikTok and Twitter.